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Spinach Design - The Life Negroni

Posted on May 10 2016

There are some things in life that make you feel elegant no matter what the surroundings. Classic cocktails are definitely one of these things. And really, how can you beat the classic Italian simplicity of a Negroni? That's how the folks at Spinach Design feel at least. They've created a homage to the iconic drink, exploring it's history and cult status.
"On the face of it, the classic Negroni – gin, vermouth and bitters – is a simple concoction. But thanks to its stylish Italian associations, a complex and illustrious history, it has become an icon amongst cocktails."
Containing over 350 images, The Life Negroni is a visual celebration of the drink and impeccable aesthetic; from classic advertising imagery and vintage photography to contemporary design interpretations, this book is a true tribute full of unashamed adoration for the Negroni and the culture it embodies.